Getting up close to Christmas

Mondelez came to us to understand how people interact with their chocolate brands at Christmas. We blended lifelogging, blogging & follow up interviews to really look inside people’s whole Christmas period – from build-up, through wrapping and gifting and finally to the aftermath and return to normality over 4 weeks. 

We delivered a rich, detailed view of what consumers actually do at this time of year, supported by a short, engaging film, that was shown to the full sales team so that they could further succeed in their campaign plans at this vital time of year for the business.