Firefish Group

The Firefish Group is a contemporary strategic insight consultancy. We are a collection of super smart, enquiring and curious category and technical experts, who combine research and data with our years of experience delivering insight driven strategy, to help businesses make better decisions and drive relationships and growth. All brought to life with human emotion and empathy.

We close the gap between business and people around the world using traditional and tech-enabled, data-driven, hybrid methodologies to answer business challenges with clarity and confidence.

We do this together or through our individual businesses…