Conquering the content opportunity

A leading musical instrument brand came to us to help them define the content opportunity and provide inspiration for their socials. We scanned music industry reports, conducted trend analysis on approximately 200 music and audio-based products, and synthesised content from key competitors to uncover interesting territories with energy in culture, set to permeate the music world in the next few years.  

We explored the most relevant in-depth, bringing them to life visually with brand examples and guidelines on creating inspiring, engaging content for each. We rounded our portion of the research up with a provocation – to reframe what they think of as ‘content’, in turn allowing them to stretch beyond their comfort zone into a whole new world of consumer engagement.