Illuminating opportunities around the world

Lipton asked Firefish to bring to life a particular segment in Thailand, Brazil, US, Russia and China to deliver a richer, more nuanced view of their worlds. We looked at all elements of their life as well as their connection with – and expression of – the brand positioning, using filmed ethnography, face-to-face, video diaries and lifelogging. 

This individual exploration was then complemented with triads, giving us an opportunity to get a collective view on their lives and the brand, resulting in a series of stimulating films that breathed life and authenticity into the brand strategy, going on to directly inspire a new campaign for the brand.