Future strategy fit for the metaverse

A leader in real-time 3D content development asked us to help them better understand the evolution of their marketplace, their users – and their brand perception – to influence their future positioning and development in a new digital era.

We built foundational understanding through desk research & stakeholder interviews, validated hypotheses in quantitative, and went on to run a series of B2B interviews with real-time 3D platform users across multiple industries such as film, gaming, entertainment, architecture and construction. Finally, in collaborative workshops, we developed the new positioning for the brand, along with recommendations on how to manage their portfolio, innovation opportunities, and competitive watch-outs (and advantages) for the future.