Delivering Go-To-Market Success

Our insurance & services client spotted a new product opportunity and needed our expertise to help develop it further.​ Using a multi-phase, multi-mode approach to explore the opportunity using qualitative and quantitative methods, we were able to develop the product and determine the exact structure of the offer.​

Our recommendations informed the launch of the product, as well as the initial bundle/pack variations and cost options that encouraged initial uptake amongst consumers, with initial feedback being positive and it continuing to be available today.