Creating a recipe for success

Being relatively new to the market, our European tea client needed to clarify what their brand stood for, both in the marketplace and across the broader portfolio. We worked in close collaboration with the brand team to develop a number of unique and motivating brand platforms to test.

Our in-house semioticians were on-hand throughout the project, developing rich visual stimulus to pull apart the different routes, and offering guidance for future comms, pack design and innovation. We left the brand team with a set of clear strategic guidelines, to distinguish their brand internally and externally, as well as a number of creative routes to take into further exploration.