Delivering a pet’s eye-view

A leading pet care brand asked us to help them better understand and segment the different needs of pet owners in the US.  We took a multi-method approach, including a phase of immersing ourselves in the lives of pets and their parents using GoPro cameras to understand the pet-owner relationship from a unique ‘pet-first’ perspective.  

Using a range of innovative and immersive techniques to bring the different pet segments to life, including a series of artefacts & films, our client was truly able to understand the different needs of Pet Parents and their unique relationships with their pets to develop their own unique strategy informing their future brand and communications.