Delivering Brand Love through Activation

A leading, world-renowned energy drink brand wanted to understand how to drive engagement and cut through the masses of content available, to deliver their message to a global youth audience. Through a longitudinal qual-quant study over 1 year, we explored and tracked their culture marketing activities at a local and global level, which elicited key drivers for the team to use to inspire and filter future activity. 

We highlighted key nuances that would better deliver their strategy across comms channels, maximising impact on brand perceptions and intention to purchase. This was delivered in a format so teams around the globe could quickly assess events to ensure a good fit for the brand before investing.