Developing a new snack at pace

Nestle wanted some tangible ideas quickly that could credibly differentiate and maximise the opportunity in the snacking category. We reviewed existing internal knowledge and immersed ourselves within this crowded and confusing market to develop hypotheses which we gained initial reactions from online snacking diaries.

Using this output, we ran client and agency ideation workshops to pool collective thoughts and ideas to create developed concepts for group discussions. We delivered a brand strategy including brand essence, pen portraits and core design guidelines to enable on-point briefings for internal and partner stakeholders, ensuring the right healthy and tasty messaging for a swift brand launch.