Moving from Sympathy to Empathy

One of the world’s leading alcohol businesses was looking to raise the bar in inclusive marketing and came to us for help educating and empowering their internal commercial division. For this, we partnered with our All Humans Crew – a collective of creative thinkers from underrepresented communities who shed light on specific challenges and illuminate their personal lived experiences, as well as societal and cultural factors shaping them. 

We delivered a strategic toolkit with empathy at its core, including a brand communications evaluation framework for clarity. A workshop immersed the teams into the key insights and provocations, with exercises used as stimuli throughout to help start building solutions to better serve and represent People with Disabilities.