Global brand & communications tracking

A leading, premium fashion brand asked us to assess how their marketing is affecting their brand and how they could improve and optimise it over time. To do this, we put together a tracking programme that ebbed and flowed with the market and marketing communications needs, rooted in our Brand AURA principles. 

Covering 15 global markets, we incorporated a long-term core quantitative tracking hub and in-depth deep dives to ensure their activity was captured for key markets, whilst providing vital performance diagnostics. We delivered & interpreted monthly reporting dashboards which fed into business planning, campaign evaluation, and an annual debrief which helped bring current learnings to life, highlighting strengths, weaknesses and opportunities.​