Holistic eXperience development

A major SVOD platform needed help in making the most of a new sports proposition in Europe, spanning brand positioning, comms strategy and UX. We started to understand the overarching culture of EU soccer viewing using lifelogging, digital & in-home immersion and fan workshops to build the brand proposition & comms strategy.  While also evaluating the initial prototype interface to inform UX development, developing in real-time using RITE testing. 

Throughout the process, our knowledge of what marketing considerations were in the offing allowed us to create more unity in development, with work going on to define the launch communications. With the product landing so well, we were commissioned for follow-up insight work in other key EU markets, with quantitative and qualitative elements for breadth and depth in unknown market spaces.