Identifying future opportunities in entertainment

“What’s the future of entertainment?” – a big question that needed a clear, strategic answer. Blending digital diaries, in-home depths across the US, expert interviews and academic immersion exploring existing psychological & sociological theories of entertainment, we developed a framework that would be used by our client to identify opportunities across their content verticals; past, present and future. 

This comprehensive model of human needs – consisting of people’s actions, interactions, and larger entertainment repertoires – was defined from learning about how people navigate and prioritise the modern (and vast) entertainment landscape. Supported by an engaging film, we ran workshops to put it in to action across the various business units and teams, delivering instant impact across brand, communications, commissioning, licensing and more.