Innovation through experts

Wanting to get ahead of the game in mens grooming, Unilever came to us to explore the Now and Next. We brought together a group of the most inspiring men in fields relating to men and grooming to deliver a fresh perspective on men, while also having them offer expert opinion on brand mixes. 

This 6-month bespoke ethnography with cultural experts in London and New York brought together teams from all over Unilever for Talk Show-style sessions, also delivering broadcast quality films to engage and communicate big emerging trends and the opportunity spaces for Unilever’s brands now and into the future. We also went on work up a series of innovation territories for each of their brands to play against.