Liberating women’s intimate health innovations

Our client wanted to expand their knowledge of intimate sensitivity to understand what the current tensions, concerns and workarounds were across Europe & Latin America, as well as lifestages. Using a combination of private online diaries, depth interviews and supportive group discussions, we were able to create a safe, collaborative and liberating space where women felt comfortable to share their experiences and play a crucial role in inspiring future product innovation ideas.  

Alongside an innovation workshop, we delivered pen portraits that humanised the issues at play, allowing the team to get closer to women’s real experiences. Our work directly informed product innovation and comms planning, as well subsequent studies into women’s period needs and sanitary care product innovation.