Putting a beauty brand back on the map 

Neal’s Yard Remedies identified an opportunity to evolve and grow the brand by developing its current equity and offering. To help re-establish its ‘pioneering’ status, we took a multi-faceted approach, collaborating with NYR senior stakeholders to leverage internal knowledge; used social, web & search analytics to understand the wider audience; and in-store immersions, ‘shop-alongs’, staff interviews and ethnography, to hone -in around the experiential and transactional aspects of the brand.

Our creative approach enabled us to bring real people and their needs into the boardroom, delivering a clear direction in how to move the brand forward in a new context, providing fundamental insights into the category and where the brand should be aiming to position itself within the category landscape.