Brushing up pack design for impact

Our oral care client wanted to identify the most appealing packaging design and language for a new toothpaste brand they were developing.​ Using a monadic test to better reflect the real world, we questioned people using client-specific Action Standards and our proprietary AURA metrics. We also used timed response and a highlighter tool to gather spontaneous and more considered feedback.​

We identified a design that appealed and stood out most alongside as well as valuable insight ifor optimising individual elements to better serve the overall positioning of the brand.  We were also able to provide insight on how well understood the language was across the various designs and which comms should be used as part of the winning design.