Preparing for a US market entry 

Having done strategic work in the UK for sports nutrition brand, Science in Sport, they came back to us for help when developing their US launch strategy. Looking not only at a variety of athletic mindsets, goals, attitudes and beliefs across states, we delivered a broad market & competitor understanding, identifying ownable narrative & positioning opportunities in the gaps that played to the brand’s strengths. 

We also explored drivers and barriers to products, levels of knowledge about them and consumption habits in-the-moment, delivering a rich and colourful digital catalogue of the target and their behaviour as well as a short, engaging film that really brought them to life for all stakeholders.