Staying ahead in gin

A category-leading gin brand wanted to explore and develop a variety of concepts that would allow them to extend their expertise in a booming gin renaissance. We not only spoke to gin drinkers but also bartenders, to gather ideas about how they might use the liquid and the brand story, to deliver something of significance to the drinker. 

These were then worked up stimulus and explored with people in development workshops in UK and Spain. With our experience in the category, and our knowledge of current trends and the onslaught of new brands, we offered clarity on the opportunity and the existing market, with cues on how a new conversation around tasting could be incorporated as part of the new brand’s launch.