Understanding future gamers now

A major gaming studio were launching a new title that would mark a change in the way games play out in the 21st century. They wanted us to not only test the proposition with people that would be buying it, but also tell them about the next generation of gamers, to learn more about their lives and needs, in partnership with our kids and family agency, The Pineapple Lounge. 

We considered the competitive landscape, the elements of team play and solo missions and more, bringing to life games, gaming and the gamer…now and in the future. We provided clear direction to sharpen the title’s value proposition, including insights to help shape and refine ongoing game development, as well as marketing and strategy efforts.