Unpacking modern luxury culture, globally

After huge societal changes post-pandemic, our cultural strategy team helped our global aviation client examine previously identified trends in the context of the shifts in luxury culture. Diving deeper into each shift, we selected the trends that would have the greatest impact for the company, and the people they serve, highlighting the emerging signals driving each trend across APAC and Europe.

We delivered a series of strategic insights and thought starters to tap into these trends whilst being cognisant of cultural nuances, as well as a number of creative routes to take into further exploration.