Articles
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ThinkingAI Is Sorting Insights Teams Into Indispensable and Optional. 7 Ways to Make the Cut.
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ThinkingThe Messy Middle: Why More Decisions Deserve Consumer Input
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Human StrategyFandom, Fragmentation, Futureproofing: Three Questions Our Clients Can Answer
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NewsFirefish Launches its AI Council and Introduces a New Set of AI Governance Principles
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Cultural StrategyNavigate Strategically or Be Ignored: Why Breakthrough Creative Fails Today
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NewsQualifyAI is Now Voice-Enabled
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ThinkingWhy We Should Think Twice Before Outsourcing our Human Dilemmas to AI
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ThinkingWebinar + Report: Treat Culture & The Future of Pleasure
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News
QualifyAI: A Year in Review
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NewsFirefish becomes a B Corp
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NewsAjibola Bolarinwa joins as Director in LA
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NewsMeet our new positioning
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NewsWinners: MRS Awards 2023, Financial Services
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NewsHello, Firefish Data (fka The Numbers Lab)
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Thinking
AI is making ‘The Impossible Strategic Ask’ Possible (and affordable)
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News
Winners: ESOMAR Gold Research Effectiveness Award 2023
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Thinking
Conversational Quant: having deeper, more dynamic conversations at scale
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Thinking
Data Shakes: Getting more from gold from your mine
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News
Susie Hogarth joins as Head of Cultural Strategy
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Thinking
What whistling frogs can teach us about the future of insight
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News
Communicating Our Values as a Business
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Thinking
What’s your Brand AURA?
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News
Firefish partners with The EY Foundation
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Thinking
How Generative AI can make us Hyper-Human
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News
Richard Owen joins as Firefish Group’s Head of Innovation
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News
2 ‘Highly Commended’s: MRS Awards 2022
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News
5 awards shortlists for 2022
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News
Winners: Groundbreaking Research Award at Quirks 2022
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News
Winners: ARF Grand Ogilvy 2022
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Thinking
How to offer people value in an economic downturn
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Thinking
The cost-of-living crisis challenges brands to step up
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News
Meet our new brand & innovation specialist, Amelia Martin-Davies
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News
Joella Vera Bril joins as Director
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News
Rich Fryzel joins as Head of Quantitative, USA
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News
Firefish Healthcare Launches
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Thinking
Navigating the metaverse
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News
Scarlett Moody joins Firefish UK as Senior Director
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News
Free Cultural Insight on our Instagram
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Thinking
Innovation & Empathy: The People-First Approach To Universal Design
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Thinking
What does a Good Life look like in 2030?
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Thinking
The Promised Land exists, but the Path to Purpose is peppered with potholes
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Thinking
Avoiding Wokewashing in Beauty & Personal Care
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News
Sylvain Molinier joins Firefish USA as Senior Director
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News
Power to the People: Looking forward to 2021 and beyond
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News
Firefish Wins Gold at ARF Ogilvy Awards
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News
Firefish Group signs up to Mindful Business Charter
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Thinking
Purpose at Pace
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Thinking
Human Needs in the “New Normal”
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Thinking
Unconventional Linking: Unity
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Thinking
A framework for Brand Purpose campaigns
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Thinking
Our Work: The Workplace of The Future
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Thinking
Qual is Dead. Long Live Qual 3.0
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Thinking
Thinking Around Corners: Climate Change
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News
Adrien Weinert joins as Director
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News
Daniel Rose promoted to UK MD
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News
Firefish Group shortlisted for Best Global Agency
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Thinking
A new conversation around health data
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News
Shortlisted: 2 Quirk’s Awards in 2019
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News
Kat Skwarek joins Firefish USA
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Thinking
Thinking Around Corners: Insights That Transform Business
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News
Firefish awarded ISO27001:2013 certification
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Thinking
Loyalty in the Age of Wellness
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Thinking
Thinking Around Corners: ‘Consumer’ is a Dirty Word
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Thinking
FIREFISH PRESENTS> The State of Beauty
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Thinking
Unconventional Linking: Black History Month
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News
Best Agency Shortlist: MRS Awards 2018
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Thinking
Unconventional Linking: Dank Memes
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Thinking
TAC: How do you make people healthier?
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Thinking
Unconventional Linking: The Millennial Parent
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Thinking
Brand Purpose: the benefits of getting it right
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Thinking
Unconventional Linking: Pride
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Thinking
Unconventional Linking: Asian American Month
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Thinking
Unconventional Linking: Women’s Month
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Thinking
TAC: Facts & Risk
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Thinking
TAC: The Future Self
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News
Winners: New Consumer Insights Award (again)
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News
Winners: Masters of Marketing Award
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News
3 MRS Awards Shortlist Spots 2017
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Thinking
TAC: Attention, Value & Security
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Ex-Flamingo Director, Eric Paice, joins Firefish New York
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News
Winners: Best Client-Supplier Collaboration Award
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Thinking
Twitter x Firefish: A Journey of Discovery
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News
Winners of 2 MRS Awards 2016
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Firefish shortlisted for 3 MRS Awards in 2016
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Market researchers need to be more commitment phobic
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Thinking
Why should brands care about being authentic?